Optima Aloe Dent have added some of nature’s most trusted ingredients including soothing Aloe Vera and Echinacea to their special sensitive formulation. So you can be sure you are getting all the benefits of a Fluoride Free toothpaste, but with natural ingredients such as Escin (from Horse Chestnut) & antiseptic Tea Tree Oil that really work, every time you brush teeth & gums.